How to include WhatsApp in my website?

September 28, 2022

Optiwe - WhatsApp links

Using WhatsApp has improved communication for individuals and businesses. With just one click, we can send messages at no cost to anyone who has this application installed on their phone. With the widespread use of WhatsApp, new business opportunities have emerged. Now, potential customers can interact with a company with just a few clicks. In today's post, we will show you how to facilitate this interaction by adding a WhatsApp button to your website and how Optiwe can help you provide a better experience for your customers.

To include WhatsApp on your website, you only need to follow two simple steps, which we will explain below.

Generate a WhatsApp link

The first step is to create a WhatsApp link so that your customers can contact you. This is easier than it sounds, you just need to add your phone number to the link https://wa.me/. If your number is +54 11 1234 5678, the link would be: https://wa.me/541112345678.

You can also add a prefilled text message to facilitate communication. For example, you can add the text "I want to know more" by adding ?text= and the text you want at the end of the link, making sure to replace spaces with %20. The link would look like this: https://wa.me/541112345678?text=I%20want%20to%20know%20more.

Including WhatsApp on my website

Once you have generated this link, your customers can communicate with you with just one click. You can include it on your website as a simple link, or if you have computer skills, you can include it in the source code of your page to generate a clickable button. The easiest way to include it is by using the anchor tag, like this:

<a href=”https://wa.me/541112345678?text=I%20want%20to%20know%20more”> Send me a message! <a/>

Use Optiwe to enhance your integration

At Optiwe, we offer you the opportunity to enhance this integration with custom tools. Using our chatbot, you can create completely automated personalized responses for your customers, as well as collect information from them to better understand their needs. Plus, you can not only use it with WhatsApp, but also to manage chats on Facebook, Instagram, and our web chat platform.

If you're interested, please check out our homepage to see all the features of Optiwe and to speak with a sales representative!


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Written by Optiwe. Everything you need to know to increase your sales in digital channels with Artificial Intelligence. Follow us in LinkedIn