What are WhatsApp Links?
WhatsApp links are a very easy way to connect with potential customers. It is a direct link that directs people to a new WhatsApp conversation with your company's number and a predefined message. These links can be used virtually anywhere: your Instagram profile, the Facebook news feed, a tweet, or your website, to name just a few examples. When a person accesses the link, a WhatsApp conversation with your company and a predefined message, for example, 'I want to know more information about the product' will be initiated, which the customer can send or modify. This is an example of how these links work.
How do I generate a WhatsApp link for my business?
There are several websites that generate a WhatsApp link. It's as simple as typing in your company's number and the predefined message you want to suggest the customer send to start the conversation. Some websites for generating these links are:
It should be noted that the service for generating WhatsApp links is completely free, but link generator websites may offer paid plans with different benefits.
Where can I include WhatsApp Business API links to capture more customers?
As it is a simple link, you can include it in any of your social networks, website, or messaging service outside of WhatsApp. Some good examples might be to include the link to your company's Instagram profile (Instagram only allows one link in the profile), the feed of your Facebook page, in the contact details of Twitter, or even in a contact section on your website.
How to create a QR with a WhatsApp Business link?
A highly recommended option is to generate a QR code to redirect to the WhatsApp link so that your customers can simply take a picture with their phone and start the conversation on WhatsApp. The process for generating the QR code with the link to start the WhatsApp conversation is virtually identical to the process for generating just the link. There are also websites for generating QR codes with links to WhatsApp, for example:
Can WhatsApp links be deleted or modified?
If you made a mistake when entering the phone number or the suggested message content, you can simply generate a new link and replace the previous one where you used it. There is no need to delete the previous link.
Are there any limitations on the use of WhatsApp links?
As long as WhatsApp can be used, links can also be used. They work in both the mobile phone version of WhatsApp and the web version. In the latter option, WhatsApp may ask for confirmation before opening the conversation.
How to manage incoming WhatsApp messages?
In the market, there are different messaging tools that can help companies communicate better with their customers. These tools help improve sales and customer service processes by keeping customer portfolios organized with a CRM, offering better productivity in the work of customer service agents, and useful integrations to efficiently carry out tasks.
We believe that the best alternative to manage incoming WhatsApp messages is Optiwe.
If you want to try a very complete tool for sales teams, customer service, and call centers, we recommend that you evaluate Optiwe. It is an easy-to-set-up tool that offers the most important modules your business needs:
- Chatbot module with artificial intelligence to answer frequently asked questions and assist your customers 24/7.
- Customer service agent module so that multiple agents from your company can interact with your customers in real-time.
- Reporting module to understand how communication with your customers is working in real-time.
- WhatsApp marketing campaigns module so you can proactively start conversations with your customers and get better results.
If you want to learn more about the Optiwe tool and how it can help improve communication processes with your customers, you can write to us at our WhatsApp.